CUT THE CRAP, not YOUR CHARACTER
A CONVERSATIONAL COPYWRITER WHO HELPS YOu
Chances are, if you’re second-guessing your copy, you’ll add more and more words in an attempt to convince your readers that your brand is their long-lost solution… until it’s nearly impossible for them to filter through all that fluff and figure out whether they’ve landed in the right place.
It’s hard to get your dream clients to notice that you're exactly what they've been looking for before they get distracted by the next tab in their browser. But that's where I come in.
Through conversational copy that’s both full of character and focused on conversion, your dream clients no longer need to sift through a sea of options, because it's immediately clear they've found their perfect fit… you.
meet your conversational copywriter
Hi, I'm Shannon
TRUSTED BY The Likes Of
Marketing Agencies / Luxury Wedding Pros / Therapists / Interior Designers / Personal Trainers
With me in your corner, you can stop worrying if your copy is losing your readers' attention before it's obvious you're the one for them.
I’m all about copy that sounds less salesy to help you sell MORE. Because copy that sounds how you talk makes your readers feel like they're talking to a friend, guiding them to a better way… not a robot using fluff and false promises just to make a sale.
Let's Work Together
“Before working with Shannon, I felt like I was saying a lot and nothing at all at the same time."
— Vanessa L.
"I knew what I wanted to say, but when I started writing, I would say too much. My services were getting lost in all the extra noise.
Now my copy is saying what I need it to say with less words, but
more importantly, the right words. It still has personality, it sounds like me,
it’s client-focused, and it gives me the confidence to move forward."
some
THINGS
I LOVE
Great Lakes / Good Food /
Family / Faith / Hosting / Warm Feet /
Morning Coffee / Interiors that Hug You
Let's get on a first-name basis.
I’m a midwestern first-time mom married to my high school sweetheart, probably baking my weekly batch of chocolate chip cookies (the Joanna Gaines recipe, obviously), planning which room I’ll wallpaper next (ummm, all of them), or heading to the local coffee shop at the crack of dawn with my toddler (why yes, I did birth the President of the Sleep Fight Club, thank you very much).
My writing sessions are either fueled by Freddie Mercury or deep focus white noise… there’s no in-between. But whenever I need to refuel, I head to northern Michigan to slow down and enjoy the fresh air and freshwater (shark-free water only forever and always).
I'm learning to cross stitch this year, I dust my baseboards often, and I spend many weekends playing Scrabble or finishing my latest puzzle. I’m basically your website-loving grandma, with all of the I-want-you-to-enjoy-life energy (and fewer technical difficulties, hopefully).
ICYMI, my Name's shannon. And youRs?
jeans & A sweater
WEEKEND PLANS
scrabble
KNOWN TO SPLURGE ON
home decor
MY FAVORITE
PLACE TO HOLIDAY
on a lake
probably watching
Nancy Meyers
ENTIRELY UNDERRATED
sleeping in socks
Probably wearing
