Journal

As someone who was very intimidated by SEO for a very long time and then became a Showit SEO specialist, it is my civic duty to uncomplicate all things SEO for you. Today’s topic? HTML text tags. Which is yet another example of a techy jumble of jargon meant to make you feel like you’ll […]

If you’re browsing Showit templates and considering a Northfolk template, I’m taking you behind-the-scenes to share 5 hidden features that you otherwise wouldn’t know about until after purchase, and that make all the difference in how your website performs. Because, while yes, they check the usual Showit template “pros” boxes: …this post isn’t about those […]

There’s one page on your website that you’re probably overlooking—and it could make or break your next lead. It’s your 404 page. You know that dead-end page that comes up when you’ve clicked a broken link? That’s a 404 page.  Every website has one, but not every website has a custom one. Today, I’m sharing […]

Have you ever noticed how many businesses talk like clones of their competitors? They use the same buzzwords, promise the same results, and sound like they all wrote their website copy using the same generic template. Truthfully, if you’re not focused on differentiating from competitors, you’re blending in. And if you’re blending in, you’re going […]

You’ve proudly hit “Publish” on your Showit website, ready to show it off to the world. But Google needs to know your website exists if you want to start attracting organic leads. And Google doesn’t know your website exists until you submit your Showit sitemap to Google Search Console. Once you have, Google can start […]

One thing about me? I’m an absolute PRO at talking myself out of buying whatever I had in my cart for 45 minutes while I walked around the store. After moseying around Target, casually tossing that cute sweater I’d live in, and that nail polish color I want to try, and that new probiotic-prebiotic-adaptogenic-greens-collagen-combo powder […]

Your services page has a *big* job to do. If your potential clients are reading a laundry list of package features when they land on your services page, they probably aren’t going to be convinced that you have the solution to their problem. What you’re likely missing is benefits. Features are important, too—but they’re simply […]

You finally did it. You scaled the mountain that is writing your website copy. It’s no small feat, so you’re happy as heck. You hit “Publish” with pride… and suddenly your pits are drenched. “After all that work, what if my copy doesn’t convert?” “Did I map out each page correctly?” “Does this answer my […]